For aspiring entrepreneurs and business students alike, digital marketing fundamentals are necessary today for success. In order to gain a following and success with the public, today’s companies need to know how to use the modern digital and Internet landscape to their advantage.
A Digital Marketing Fundamentals course equips students with essential knowledge and practical skills to promote products, services, and brands through digital channels. Students learn how to develop effective marketing strategies using search engines, social media, websites, email marketing, online advertising, content creation, and web analytics. The course enhances employability by providing industry-relevant digital marketing skills while strengthening creativity, communication, analytical thinking, and problem-solving abilities.
Through practical activities and real-world applications, students build a strong foundation for entry level careers in digital marketing, communications, e-commerce, and business development.
Digital marketing fundamentals is a non-vocational program. This program does not require approval under the Ontario Career Colleges Act, 2005.
Introduction to Digital Marketing
Digital Marketing Channels & Customer Journey
Website Fundamentals & Landing Pages
Search Engine Optimization (SEO)
Search Engine Marketing (Google Ads)
Social Media Marketing
Content Marketing & Copywriting
Email Marketing & Customer Relationship Management (CRM)
Web Analytics & Performance Measurement (Google Analytics 4)
Digital Marketing Strategy & Campaign Planning
Market Research and Presentations
High School Diploma or Equivalent
Age must be 18 years or above
English Proficiency
This short course prepares learners with practical, job-ready skills in digital marketing, including SEO, Google Ads, social media marketing, content creation, email marketing, CRM, web analytics, and campaign planning. Graduates can explore entry-level opportunities such as Digital Marketing Assistant, Social Media Coordinator, SEO Assistant, Content Marketing Assistant, Marketing Coordinator, and Digital Marketing Coordinator across a variety of industries.
