Social media has become an important component of modern marketing, enabling organizations to build brand awareness, engage audiences, promote products and services, generate leads, and measure campaign performance. Artificial Intelligence is increasingly being used to improve content creation, campaign planning, audience messaging, and marketing productivity.
BITTS International Career College’s Social Media Marketing with AI short course introduces students to social media marketing principles while integrating practical applications of Artificial Intelligence into modern marketing activities.
Students learn how to develop social media strategies, conduct audience research, create customer personas, develop content, write marketing copy, and plan campaigns across platforms including Facebook, Instagram, LinkedIn, and TikTok. Students also explore paid social media advertising, audience targeting, campaign optimization, analytics, KPIs, and ROI measurement.
The course incorporates generative AI tools and prompt engineering for content ideation, copywriting, audience-specific messaging, campaign development, content repurposing, and marketing automation. Students apply their learning through practical exercises and complete an AI-powered social media campaign as their final project.
Social Media Marketing with AI is a non-vocational program. This program does not require approval under the Ontario Career Colleges Act, 2005.
Introduction to Social Media Marketing & AI
Social Media Strategy, Audience Research & Customer Personas
Content Strategy, Copywriting & AI-Assisted Content Creation
Meta Marketing: Facebook & Instagram
LinkedIn, TikTok & Emerging Social Media Platforms
Social Media Advertising & Campaign Optimization
Generative AI Tools, Prompt Engineering & Marketing Automation
Social Media Analytics, KPIs & ROI Measurement
AI-Powered Social Media Campaign & Final Practical Project
High School Diploma or Equivalent
Age must be 18 years or above
English Proficiency
Basic computer and internet literacy
Familiarity with social media platforms is recommended
Social media and AI-assisted marketing skills are applicable across industries including retail, hospitality, professional services, healthcare, education, technology, e-commerce, and small business.
Students completing this course develop foundational skills that can complement work in social media marketing, digital marketing, content creation, marketing communications, community engagement, campaign support, and digital advertising.
The course may support professional development toward positions such as Social Media Coordinator, Digital Marketing Coordinator, Marketing Assistant, Content Marketing Assistant, Social Media Content Specialist, Community Coordinator, and Marketing Communications Assistant, depending on the individual's previous education and professional experience.
